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Collagen is a structural protein in our body that binds tissues and cells together. Essentially, it is the “glue” that helps our body to maintain its shape and structure. Collagen production in our bodies naturally starts to decrease around age 25, but for most people, the first signs of wrinkles start to appear past your 30s. With age, cell renewal also decreases, which means that the skin does not have the same glow and plumpness from moisture the older you get. Collagen supplementation therefore is found to be important in helping to maintain the plumpness and youthful structure of skin.